The Brief
Close UNIQLO's visibility gap in America through culture.
01 / 06 / Data-driven Storytelling / Speculative concept
UNIQLO. A cooler experience
A speculative game-day experience built around an oversized AIRism tee installation, fan participation, and the culture of American tailgating.
The Insight
About 15,000 people of all ages are treated annually for heat illness sustained during sporting events in the U.S. — research claim pending verification.
The Idea
The Gameday Tee
Creative Direction
A speculative game-day experience built around an oversized AIRism tee installation, fan participation, and the culture of American tailgating.
Selected Executions
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